Cross-functional review across People Operations, Marketing & PR, and IT Risk & Compliance — covering what shipped in April, what's in flight for May, and where we need to move faster.
Three departments, three signals: the team is growing but slowly losing junior talent, the marketing engine is producing real earned media, and IT risk is being addressed but DPDP is on a long runway.
2 Gold awards at Adgully Digixx + Manila Times organic coverage from Mob NXT PH launch.
15 of 30 open roles (50%) aged 90+ days; Finance alone has 12 open seats blocking ops.
DPDP readiness, IT Security hire, and Product Marketing hire — all due to land by June.
| Tenure | Bangalore | Delhi | Mumbai | Russia | Total |
|---|---|---|---|---|---|
| 0–6 months | – | 2 | 2 | – | 4 |
| 6 months – 1 yr | – | – | 3 | – | 3 |
| 1–2 years | – | – | – | 1 | 1 |
| Above 4 years | 1 | – | – | – | 1 |
| Grand Total | 1 | 2 | 5 | 1 | 9 |
Focused on the 0–6 month window where attrition is most common, with HR tracking data committed for the next review.
Regular employee connect sessions across functions.
Structured 1:1 and skip-level check-ins.
Promote internal job postings to retain talent.
Detailed exit interviews — root-cause every leaver.
Foster an open feedback culture top-down.
HR will share tracking data against each of these action points in the next review meeting.
Of 29 tracked open roles, 12 sit in Finance alone — 41% of total demand concentrated in one function.
Zoho is being adopted simultaneously across Recruit, People & Payroll, and CRM — heavy change management on a single stack.
Open: system discipline + customization limits
AMJ plan: automate incentives process
Goal: first management dashboard look
Three IP launches, two awards, one PR agency onboarded, and the foundations of a thought-leadership flywheel locked in.
Created and successfully launched the IP, commencing with first edition in Phuket. End-to-end by in-house Marketing.
Manila launch executed; Manila Times organic coverage + social amplification + BSE communication.
Moneycontrol industry story secured. Company profile, op-eds, EY launch PR planned.
AI-Powered Consumer Growth Platform + AI/ML Powered Marketing Solution. BSE + social amplification done.
Plantation + healthcare for underserved communities. Expected to offset ~10,000 tonnes of carbon over 20 yrs.
Hosted CTV & cross-screen consumer engagement discussion. Social amplification executed.
PR engine delivered both industry stories and exclusive features across tier-1 trade and business media.
"Brands open wallets for ChatGPT, Gemini visibility as AI search heats up" — April 22, industry story placement via new PR agency.
"From stories to storefronts: How commerce media is reshaping ad spends" — May 4, retail/commerce-media positioning.
"From Reach to Results: How AI is redefining outcome-based advertising" — direct feature on Mobavenue's OaaS thesis.
Featured across Storyboard18, Social Samosa, Adgully, MediaBrief, MediaNews4U.
Featured across Social Samosa, ResponsibleUs, CSRBox, PNI (Press Network of India).
26 active workstreams. The first half of May front-loads three founder-facing media moments.
| Date | Activity | Detail | Status |
|---|---|---|---|
| 5 May | e4m SurgeX feature | Planned feature with founder quote; first draft ready 30 Apr | Live |
| 5 May | CSR press release + BSE update | Announcement of plantation + healthcare CSR initiatives | Live |
| 6–7 May | MMA IMPACT × EY Report launch | Westin Gurgaon · Ishank Joshi on panel · 4–5 journalists targeted | In Progress |
| 7 May | Fireside chat — Saurabh (PrsmX) × agency partner | Reposted on LinkedIn + Instagram | Live |
| 8–9 May | Saatchi partnership | On-ground branding · ResurgeX + PrsmX showcase · agency planning team engagement | In Progress |
| 9–10 May | Storyboard18 interview (Viksit Bharat) | Went live; pre-buzz done; reel cuts awaiting raw footage | Live |
Q4 results + logo launch + Goafest collapse into a 7-day window — high-stakes execution.
| Date | Activity | Detail | Status |
|---|---|---|---|
| 11 May | NDTV Profit — "New India Playbook" | Founder interview series · coordination + documentation in progress | Scheduled |
| 14 May | Inc42 Roundtable — Delhi | DiscvrX + SurgeX · Raghav Maheshwari speaking | In Progress |
| ~15 May | Q4 FY26 results press release + earnings meet | Coordinated with PR agency; earnings interaction next day | Tentative |
| ~15 May | Rebranding — Logo Launch | New logo unveiled aligned with Q4 results; Phase 2 underway | Tentative |
| Mid-May | Inc42 partnership — Tejas email interview | Followed by on-cam interview with Ishank in June | In Progress |
| 21 May | Goafest masterclass | 45-min session led by Saransh & Srinath | In Progress |
| 21 May | Goafest — Abby Awards Day 2 | Associate sponsorship presence | In Progress |
| 28 May | MarTech Summit & Awards | Industry presence opportunity | Tentative |
| May (ongoing) | Russia — ResurgeX awareness | Product marketing initiatives in Russia | On Hold |
Mobavenue × EY × MMA · AI Marketing Maturity Report — launched at MMA IMPACT India, Westin Gurgaon, 6–7 May.
Track 1 (Recommended): EY/MMA-led release with Mobavenue as partner in headline + 1 spokesperson quote → wider organic pickup.
Track 2 (Hybrid): Organic PR outreach + paid ANI push — cost borne by Mobavenue. Better headline control: "MMA & EY Unveil AI Marketing Maturity Report, Powered by Mobavenue"
Westin Gurgaon is not a media-friendly location · MMA/EY-led event will skew media attention to them · positioning must stay insight-led, not brand-heavy.
28% of the AMJ marketing budget is concentrated in one IP — Mob NXT. Memberships account for another 30%.
Newly onboarded PR agency is moving from setup → narrative → placement across 3 streams.
Sector trends, competitor activity, news developments — shared with client daily.
Media interactions across Tech, Business, Marketing — F2F, email and telephonic.
All themes & angles awaiting client approval before outreach kicks off.
Structured content calendar across the Mobavenue master brand, PrsmX, and Life-at-Mobavenue.
| Content Bucket | Posts / Month |
|---|---|
| Use Case Mondays (weekly series) | 4 |
| Leadership Series (founder visibility) | 3 |
| Graphic Video (brand visibility reels) | 3 |
| Brand Case Studies (video + carousel) | 2 |
| Informative Posts (industry trends) | 2 |
| Explanatory Videos (ad-form) | 2–3 |
| Total monthly volume | ~17 |
| Content Bucket | Posts / Month |
|---|---|
| Explanatory Carousel Posts | 4 |
| Brand Case Studies | 2 |
| Graphic Video (brand reels) | 2 |
| Leadership Series (founder quotes) | 2 |
| Explanatory Videos | 2–3 |
| Total monthly volume | ~13 |
Velocity, breadth, and visibility all step up — marketing scales from 14 tracked activities to 26.
| Dimension | April 2026 | May 2026 | Direction |
|---|---|---|---|
| Marketing workstreams (tracked) | 14 | 26 | +86% |
| Founder-facing media moments | 1 (AppsFlyer) | 5+ (Storyboard18, MMA, NDTV, Inc42, Goafest) | step-up |
| IP events | 2 (Phuket + Manila) | 0 (focus shifts to partnerships) | rotation |
| Press releases planned | 2 (Neural net + CSR) | 3 (CSR, Q4 results, rebrand) | +50% |
| Awards activity | 2 won (Adgully Gold) | Applications: MMA Smarties, Data Matix | pipeline |
| Hiring closures | 14 joined | 7 offers awaiting joining | drop-out risk |
| Product Marketing hire | Open — challenge flagged | Archana working on resolution · target June | in motion |
| Rebranding | Phase 1: logo finalized | Phase 2: IR deck, reveal video, website + Logo Launch ~15 May | phase shift |
79% of OKRs marked complete in the deck table — but the narrative flags "most still pending." Worth aligning before the next review.
| Status | Count | % |
|---|---|---|
| Completed | 139 | 79% |
| Pending | 29 | 16.5% |
| Not Applicable | 1 | 0.6% |
OKR completion in Zoho due by 25 April 2026 for Q1 cycle.
No critical incidents. Phishing/spamming observed → awareness training planned Q1.
Endpoint security, remote access, data classification, privacy, password mgmt, role control — all audit-ready.
DPDP compliance · code vulnerabilities · DR & backup · data security · log management.
| Workstream | Owner Action | Target |
|---|---|---|
| DPDP Readiness | Gap assessment, data mapping, consent framework | Assess by May · Ready by Dec |
| Policy Implementation | Distribute & track acknowledgements via Zoho | Distribute Apr · Ack by 15 May |
| Endpoint Security | Deploy endpoint protection, MDM, device visibility | Full coverage end-Apr |
| Code Vulnerability Testing | Pen test + audit across active tech products | Start Jun · Critical fix Aug · Audit Sep |
| IT Security & Compliance Hire | In-house resource for ongoing posture | Hire by Apr · Onboard by Jun |
Predictable · Accountable · Visible. Build systems and habits that make performance visible, decisions faster, outcomes more predictable.
Fill 14 critical roles · time-to-fill under 30 days.
Ready for monthly reviews · Phase 2 framework by July.
L → QL → SQL with business data · first management dashboard.
Resolve vulnerabilities · maximise security posture.
Prepare gap + action slides for next review.
Defined parameters & leading indicators reduce last-minute surprises.
KRAs and escalation protocols create clear ownership.
Live dashboards + monthly scorecards tell health of business.
These metrics would sharpen the story but were not present in the source documents — leaving them as placeholders for you to fill in.